January 2025 - February 2025
I led a week-long social media campaign for The Welcome Market and Me + Art Market in Toronto, which collaborated for a Valentine’s Day event. The primary objective of the campaign was to increase awareness of the local markets and their vendors, drive foot traffic, and boost online engagement.
Responsible for developing the strategy/planning content while editing the final content, and executing short marketing campaigns on social media. Overseeing the content of 30+ vendors.
To effectively implement the campaign, I utilized Notion to create a detailed content schedule for the team. The plan included daily Instagram posts (Reels and Carousel formats) and TikTok updates every two days. These posts featured vendor spotlights, market promotions, and event highlights. Additionally, I encouraged user-generated content with hashtags such as #torontomarkets and #localmarket to foster community involvement.
A feature for the collaborative market from Curiocity Toronto highlighted the unique partnership and aided in expanding our audience.
Individual posts of each vendor is created to promote each genre displayed at the market. This allows for visual organization, promotes brand consistency, and helps differentiate the diverse offerings within the Me + Art Market & The Welcome Market's collaboration.
This campaign was successful in building community engagement, enhancing local visibility, and translating to both increased foot traffic and higher sales for vendors.